Digital Transformation of Museums in Bukhara: Innovative Technologies, Management Efficiency, and Tourism Attractiveness

Abstract

This article examines the opportunities for improving the effectiveness of museums in Bukhara through digital transformation, the introduction of innovative technologies, and the modernization of museum management. Particular attention is paid to the digitization of museum collections, the development of unified electronic catalogues, the use of QR codes, multimedia installations, three-dimensional (3D) modelling, virtual and augmented reality (VR/AR), and the establishment of virtual museums. The article also considers the application of artificial intelligence, digital marketing, interactive visitor services, and modern conservation technologies. In addition, it highlights the importance of cooperation between museums, higher education institutions, research centres, and tourism organizations. The proposed approaches aim to improve the accessibility of cultural heritage, strengthen the educational role of museums, enhance the visitor experience, and increase Bukhara’s attractiveness as a cultural tourism destination. The article concludes that digital transformation should be implemented through an integrated strategy that combines technological innovation, professional staff development, heritage conservation, and systematic evaluation of results.